11-20-08 Xtream practical seo live webinar series followup

Xtream Global Marketing practical seo live webinar series

From http://www.smileytraffic.com/board/index.php?showtopic=200

Topics covered in the 11-20-08 session:
Getting your website search engine friendly
Optimizing your site for your target keywords
The importance of H tags
Eliminating Stop Words
The importance of content with keywords at the BOTTOM of your website

We had another great Xtream Practical seo workshop Thursday 11-20-08 and added some additional websites to the list we are working on and then tracking their progress in the search engines.

http://smileytraffic.com/ smiley traffic exchange autosurf traffic manual traffic exchange
http://wild-rose-marketing.net/ Wild Rose Marketing internet advertising specialties
http://wildrosetraffic.info/ wild rose traffic exchange
http://majesticsurf.com/ majesticsurf traffic exchange auto traffic
http://xtreambliss.com/ max gxl antioxidant glutathione
http://estuffyouneed.com/ estuff ebooks book store
http://workdigitaltraffic.com/ work digital traffic exchange auto traffic
http://xtreamarketing.com/ internet advertising specialties
http://xtreamsurf.com/ xtreamsurf traffic exchange autosurf traffic manual traffic exchange
http://autotrafficmagic.com/ autotrafficmagic traffic exchange auto surf traffic exchange
http://maxtreamglobal.com/ max gxl xtream global
http://xtreamsuccess.com/ xtreamsuccess internet advertising specialties
http://ourfatherlovesus.blogspot.com/ christian inspirational
http://xtreamchris.info/ world marketing xtream global

Getting your website Search Engine Friendly:
We are using seo tools found at the Xtream Practical SEO website in class and then the attendees will download and use the webceo desktop seo tool outside of the webinar. In session we use this tool page rank analyzer to see where our websites rank http://www.seocentro.com/tools/search-engines/keyword-position.html in three search engines: Google, Yahoo, and Live.

To see if a webpage is actually search engine friendly we use a free online seo meta tag analyzer, http://www.seocentro.com/tools/search-engi...g-analyzer.html

This free seo tool looks at four main elements: Title, Description, Keywords, and Author and in another section analyzes keyword density and then the number of urls listed on the page itself. It gives you a good, solid, platform in which to use to get your site search engine friendly.

Webceo gives you an even more indepth look at your webpage and gives even more detailed suggestions.

The most common errors on webpages where titles and descriptions being too long and too many keywords in the meta tags. Some pages had too many links on them to be considered Search Engine Friendly.

Optimizing your page for your targeted key words:
After looking at whether our overall website was considered search engine friendly, we then looked at whether or not our web sites where actually optimized for the key word or key words we where in fact targeting. For this we used http://www.seocentro.com/tools/seo/page-keyword-analyzer.html. This free seo tool reports on 5 main elements: title, description, first H tag, body, domain name.

The importance of H tags:
Over the course of the past two sessions, many of us have found that by simply adding the H tag - whether an H1, H2, or H3 - our ranking in the Search Engines improved almost immediately! Most scripts as well as web design pages do not use H tags, so you oftentimes need to add those manually yourself to your webpages. This is very easy to do by simply going into your cpanel and opening the html editor for whatever page it is you need to add the code to.

Find an H code you need to add on your webpages at the Xtream Global Marketing practical seo website

Replace that which is applicable to your website including targeted keywords in the code and place on your website. You can also center the tag by using the additional center code.

Note, you can change the font size and color in this particular code to better fit your webpage. as well. The H tag serves as a summary of your website and should include your major target keywords. YOu can have more than one H tag, but typically the Search Engine Bot reads the first one it encounters on your site and may not always record the other H tags.

Eliminate Stop Words:
Dave Williams presented on some other handy tips which he discovered by using WebCEO. One tip is to forgo using stop words in your titles and description meta tags. A typical Stop Word is the word and. While it is commonly used in a sentence, in your titles and meta tags it should be avoided as when the Search Engine Bots encounter them they literally stop reading and recording the rest of the information. They are fine in your content of course. Just eliminate stop words from your site title and in your description meta tags.

Place keywords in content at the end of your website:
According to WebCEO, the search engines actually look for your targeted keywords in the last 150 words in the content at the BOTTOM of your website. Many of us have started adding a short summary of our webpages right below the standard Copyright or Powered by Statement. This tactic does seem to work. I am experimenting with placing an H tag at the bottom as well.

The Xtream practical seo live webinar series is open to the public, is completely free, and any webmaster is welcome to join us. Please get the webinar software and other information from our Xtream webinar schedule website http://xtreammembers.com/schedule.html. We will not have session next Thursday 11-27-08 in observance of the U.S. Thanksgiving Holiday and will resume the following week.