Why You Need Backlinks

Hi,

When we think of Internet marketing, the word "backlink"
doesn't automatically come to mind. In fact, most
people who aren't involved with a website would not
even know what a backlink means. To put it simply,
a backlink is any URL link from another website that
will take web surfers directly to your website.


So, a backlink is like a business card
(in the form of an Internet address) that you gave to
someone who then refers other people back to you.
Using this metaphor, one can see that the more backlinks
you get the more business you get too.

However, that's not the sole reason why backlinks
are important in Internet marketing.

While a backlink is a type of referral, it also
can be a measure of your website's reputation.
This is why major search engines use backlinks in
their search algorithms. They catalogue the number
of backlinks and the strength of the people who are
backlinking to your site and use this in their algorithm
to determine how well you rank amongst other sites that
deal with your website niche.